Westan has a specialised sales team across Australia and New Zealand. Our headoffice in Melbourne is complemented by warehouses in Sydney, Brisbane, Perth and Auckland, giving us one of the best geographical reaches in our industry.

As well as holding local stock, each warehouse features training and demonstration facilities to educate and assist our customers.

Business Overview

Established in 1989, Westan started life as an information technology distribution company specialising in the computer peripherals. The Company grew quickly and by 2005 became one of the largest IT distributors in Australia, with offices in all states. In 2008 we restructured out of IT and focused on the Audio Visual (AV) market. In the last decade Westan has diversified its portfolio and supplies to all facets of the AV Industry, not just in Australia but also New Zealand and Asia- Pacific.

Westan distributes products on the cutting edge of audio-visual technology including digital signage, digital menu boards, LED walls, videowalls, large format and high brightness projection, commercial televisions for hotel, hospital and aged care along with audio-visual products for consumers from high desirable brands including Epson, Samsung, Philips, Polk Audio, Denon and Marantz.

Westan operates nationally with headquarters in Melbourne and branches, including sales and warehousing, in Sydney, Perth, Adelaide and Brisbane. Westan also operates in New Zealand and Singapore, with warehousing and sales offices in both locations, as well as selling into the whole APAC region in the Hotel TV Channel.

We are actively growing our commercial business and customer base, and we are pursuing strategic partnerships with new brands and new distribution opportunities to achieve this.

We are looking to compliment our key products from Philips Signage, Retail and Hotel TV as well as Epson Projectors with other visual products suitable for the B2B channel.

The Westan Experience

Westan has been in distribution in Australia for almost 30 years and has developed its own infrastructure and national network. All our offices are connected via cloud-based services and a browser-based ERP, allowing access virtually anywhere in the world.

Today Westan is a focused audio-visual and technology distributor for internationally recognised brands, including Epson, Samsung, Philips, Polk, and Infocus.

Westan has a specialized sales team across Australia and New Zealand with both internal and external sales team members operating out of each branch. These teams provide value added distribution into a variety of channels. We don't just ship products; we train, support and advise on the right solution for our resellers and their end users.

Our channels include specialist AV Retail, Mass Retail, Education, Commercial AV, Digital Signage, Hospitality and Telecommunications.

Our sales team is complemented by a technical support team spread amongst our Melbourne, Sydney and Brisbane offices. We believe we are the most flexible distributor in our space and offer services including pre-validation of your commercial AV delivery technologies, solution consulting and integrated cloud-based help-desk support for end users and our field-based service providers.

Westan's Reputation

Westan has consistently received favourable feedback from its customers on its high quality customer service. Management considers this to be one of our key competitive advantages.

Business partners have consistently given Westan high recommendations for integrity, honesty and reliability. We have a highly committed workforce with an average length of service in excess of five years. Having offices and warehousing in each state allows Westan to sustain a proximate relationship to customers and provide same day delivery. We can deliver just in time to suit the modern business needs of our customers.

We maintain a limited portfolio of complementary products. We focus on delivering great outcomes for both our suppliers and resellers by knowing everything about what we sell and always having readily available stock.

Go To Market Strategy

We work together with Channel Partners to deliver an outstanding technological solution to our end users in the digital signage and in room entertainment categories.  The combination of our partners skills and our experience across many different regions delivers market leading results.